Paying for features you never touch.
Why pay £30 to £50 a month for multi-currency wallets, invoicing engines, and complex reports you do not need?

HMRC-recognised Purpose-built for sole traders
You do not need payroll, stock tracking, or complicated double-entry bookkeeping just to satisfy HMRC. Avona automates your quarterly Making Tax Digital updates in the background for £15 a month.
For people who do it their way
If you work for yourself, this means you.
Different jobs. Same independent spirit.
Less admin. More time for what you do best.
Keep your records. Submit to HMRC. Done.
I’m a sole traderSimple to use. Saves you time.
Built for independent people.
The software mismatch
Most accounting platforms are built for corporate finance departments, not self-employed bricklayers, consultants, plumbers, designers, or hairdressers, etc.
Why pay £30 to £50 a month for multi-currency wallets, invoicing engines, and complex reports you do not need?
Spending your evenings matching receipts manually is not why you went self-employed.
Guessing whether your expense categorisations match HMRC rules leaves you terrified of making an expensive mistake.
Simple does not mean basic
We do the heavy data structuring in the background so you can focus on paid work.
Connect your business account once via secure Open Banking. Income and expenses flow into your digital log automatically.
Our intelligent engine automatically identifies and tags allowable trade expenses, applying HMRC-compliant rules instantly.
See an ongoing projection of what you owe HMRC updated after every transaction. No January surprises.
When your quarterly deadline arrives, review your simple summary on your phone and tap submit. Done.
Simple software for your business
£15 /mo + VAT
Use the Avona mobile app to track expenses, view your running tax bill, and submit quarterly updates in taps.
Ready when you are
Stop worrying about brown envelopes from HMRC. Start tracking your income effortlessly in three minutes.
Start for FREE