Avona

HMRC-recognised Purpose-built for sole traders

Traditional accounting software was not built for you. Avona was.

You do not need payroll, stock tracking, or complicated double-entry bookkeeping just to satisfy HMRC. Avona automates your quarterly Making Tax Digital updates in the background for £15 a month.

  • No credit card required
  • Connects in under three minutes
  • HMRC listed

For people who do it their way

Are you a sole trader?

If you work for yourself, this means you.

You’re probably a sole trader if:

  • You work for yourself
  • You invoice customers for your work
  • You declare your profits on a Self Assessment tax return
  • You’re not running the business through a limited company or partnership

Different jobs. Same independent spirit.

Less admin. More time for what you do best.

Making Tax Digital?
Avona makes it simple.

Keep your records. Submit to HMRC. Done.

I’m a sole trader

Simple to use. Saves you time.
Built for independent people.

The software mismatch

Why sole traders get stuck with traditional accounting tools.

Most accounting platforms are built for corporate finance departments, not self-employed bricklayers, consultants, plumbers, designers, or hairdressers, etc.

01

Paying for features you never touch.

Why pay £30 to £50 a month for multi-currency wallets, invoicing engines, and complex reports you do not need?

02

Wasting billable hours on admin.

Spending your evenings matching receipts manually is not why you went self-employed.

03

Constant tax anxiety.

Guessing whether your expense categorisations match HMRC rules leaves you terrified of making an expensive mistake.

Simple does not mean basic

How Avona gives you freedom from MTD complexity.

We do the heavy data structuring in the background so you can focus on paid work.

Live bank stream.

Connect your business account once via secure Open Banking. Income and expenses flow into your digital log automatically.

Avona AI smart matching.

Our intelligent engine automatically identifies and tags allowable trade expenses, applying HMRC-compliant rules instantly.

Live estimated tax tracker.

See an ongoing projection of what you owe HMRC updated after every transaction. No January surprises.

Two-minute quarterly updates.

When your quarterly deadline arrives, review your simple summary on your phone and tap submit. Done.

Simple software for your business

Your records, in your hands.

Avona software

£15 /mo + VAT

Handle it yourself.

Use the Avona mobile app to track expenses, view your running tax bill, and submit quarterly updates in taps.

  • Automated bank feeds
  • Avona AI categorisation
  • Tap-to-submit updates
Start for FREE

Ready when you are

Get your sole trader MTD compliance sorted today.

Stop worrying about brown envelopes from HMRC. Start tracking your income effortlessly in three minutes.

Start for FREE
Avona Ltd acts as an agent of Finexer Ltd (FRN 925695). Open Banking services are provided by Finexer Ltd, which is authorised and regulated by the Financial Conduct Authority under the Payment Services Regulations 2017.SitemapDevelopment roadmap