Avona

Health, beauty & wellness

MTD software for beauty therapists.

A calmer space for your treatments and your tax records.

Home clinics and rented treatment rooms involve supplies, insurance and repeat bookings. Avona helps you organise the financial side between appointments, with straightforward categories to review.

Who it is for
Beauty therapists working as sole traders, managing their own business records and MTD for Income Tax updates.
Available now
Digital records, bank feeds, statement imports, transaction categorisation and quarterly self-employment updates. Pro adds customer invoicing, VAT accounting and reporting.
Monthly price
From £15/month for Lite. Pro is £20/month.
Free trial
Full access for 7 days. No credit card required.
Annual-return limitations
Quarterly updates do not replace your annual tax return. HMRC lists annual-return items including PAYE income, interest, dividends and pensions as in development. Check the listing and confirm support for your income sources before relying on Avona for your annual return.

Making Tax Digital

It’s what comes in.
Before costs go out.

Treatment fees and product sales accumulate before consumables, rent and equipment payments come off. Those costs can leave modest profit despite turnover above an MTD threshold.

Understand Making Tax Digital →

When does MTD apply?

Combined qualifying self-employment and property income, before expenses:

Over £50,000 in 2024/25
From 6 April 2026
Over £30,000 in 2025/26
From 6 April 2027
Over £20,000 in 2026/27
From 6 April 2028

Eligibility and exemptions matter. These are income thresholds, not tax-free allowances.

Check HMRC’s eligibility guidance ↗

From the work to your records

Clear records for your facial treatment appointments.

Bring the evidence into Avona, review the suggested categories and check the figures before submitting. These three examples show the records behind your facial treatment appointments, shared purchases and a prepaid facial-treatment package.

Illustrative records for a sole trader who is not VAT-registered. These are worked examples, not customer data or product screenshots. Check eligibility, business use and your accounting method before claiming costs.
What you bringHow you use AvonaWhat you check
£360 for your facial treatment appointments
£90 spent on treatment-room hire
Connect your bank or import the payment, then upload the invoice or receipt for treatment-room hire. Review the income and the purchase as separate records.Keep £360 as the sale and the £90 cost separately. The £270 left after this cost is not turnover. Check that the spending is eligible for your business.
£100 mixed purchase
£80 for products used in paid treatments; £20 for skincare for your own routine
Upload the itemised receipt and review the suggested category. Identify products used in paid treatments separately from skincare for your own routine.Only the eligible £80 business portion belongs in business costs. Exclude the £20 personal purchase, and check that importing both the bank transaction and the receipt has not counted the spending twice.
£240 paid for a block of sessions
Payment received before all sessions take place
Keep the booking and payment evidence for a prepaid facial-treatment package. Reconcile the receipt with the bank entry and retain any later refund details.A prepaid block and its individual appointments are not separate sales to count twice. Apply your accounting method to payment timing; attendance alone does not show whether the client has paid.

Keep supporting documents alongside your figures, review business use and apply your accounting method consistently. HMRC: keeping business records ↗

The costs behind your work

Six expenses worth
keeping records for.

Examples for beauty therapists. Claim only eligible business costs; mixed use, equipment and your accounting method can change the treatment.

  • Professional skincare supplies

  • Treatment room hire

  • Clinical waste collection

  • Protective supplies

  • Treatment couch costs

  • Professional insurance

One thing to watch

Personal products need a separate category

A supplier order may include stock for treatments and skincare for yourself. Only business spending belongs in the expense claim, so check mixed baskets rather than approving them wholesale.

HMRC: allowable business expenses ↗

Fit the admin around the work

A routine around your facial treatment appointments.

Keep supplier receipts linked to the bank feed, check treatment-room charges and review retail sales alongside appointment payments.

  1. Capture the supporting documents

    Upload receipts or invoices for treatment-room hire. Keep the date, supplier and amount legible, and distinguish products used in paid treatments from skincare for your own routine.

    How document capture works →
  2. Reconcile your facial treatment appointments payments

    Review each customer receipt against the work it covers. Keep the breakdown for a prepaid facial-treatment package available alongside the bank entry, so fees, refunds or timing differences can be explained.

    How bank review works →
  3. Review before you submit

    Review Avona AI’s suggested categories, check that your facial treatment appointments income is complete, and remove duplicate or personal spending. Keep the evidence for a prepaid facial-treatment package ready for your annual-return review too.

Before you get started

Questions from beauty therapists.

Does MTD apply to everyone in this profession?

No. This page covers beauty therapists working as sole traders. Your start date depends on combined qualifying self-employment and property income before expenses, and any exemptions. Employment and limited-company work have different reporting arrangements.

Can I claim skincare that I also use personally?

Separate treatment supplies from products bought for yourself. If an item has mixed use, keep a reasonable record of the business share rather than claiming the whole purchase.

How do I record a prepaid facial-treatment package?

Example: £240 paid for a block of sessions (payment received before all sessions take place). A prepaid block and its individual appointments are not separate sales to count twice. Apply your accounting method to payment timing; attendance alone does not show whether the client has paid.

Which bookkeeping issue should I watch for?

Personal products need a separate category. A supplier order may include stock for treatments and skincare for yourself. Only business spending belongs in the expense claim, so check mixed baskets rather than approving them wholesale.

Can I keep using my existing spreadsheet?

Yes. Bring your facial treatment appointments income records and evidence of treatment-room hire into Avona using supported spreadsheet uploads. Check dates, categories, personal spending and duplicates against the original documents before you approve the records.

Do quarterly updates complete my annual tax return?

No. You still need the annual tax return and any relevant adjustments or other income. HMRC currently lists annual-return items including PAYE income, interest, dividends and pensions as in development for Avona. Confirm support for your own income sources and circumstances before relying on Avona for the annual return.

Built for the way you earn

Bring calm to your beauty business records.

Choosing Avona

Your questions, answered.

Can I create customer invoices?

Yes. You can create customer invoices with Avona Pro.

What if I am VAT-registered?

Full VAT accounting is available with Avona Pro, so you can manage your VAT-registered business with Avona.

Can my accountant review my records?

Yes. You can connect your Avona account to your bookkeeper or accountant so they can review your records.

Can I use my phone on site?

Yes. Every feature has a mobile-friendly version, so you can manage your accounts from your phone while you are on the move.

Can I keep using my personal bank account?

Yes. Avona supports Open Banking connections and PDF bank statement uploads. You can clearly separate personal and business transactions to keep your business records organised.

Explore plans and pricing →
Avona Ltd acts as an agent of Finexer Ltd (FRN 925695). Open Banking services are provided by Finexer Ltd, which is authorised and regulated by the Financial Conduct Authority under the Payment Services Regulations 2017.SitemapDevelopment roadmap