Avona

Professional services & education

MTD software for independent sports coaches.

Coach the session. Keep your records on track.

Club sessions, one-to-one coaching and holiday camps can mean a busy calendar with several income streams. Avona helps independent sports coaches keep the financial paperwork organised.

Who it is for
Independent sports coaches working as sole traders, managing their own business records and MTD for Income Tax updates.
Available now
Digital records, bank feeds, statement imports, transaction categorisation and quarterly self-employment updates. Pro adds customer invoicing, VAT accounting and reporting.
Monthly price
From £15/month for Lite. Pro is £20/month.
Free trial
Full access for 7 days. No credit card required.
Annual-return limitations
Quarterly updates do not replace your annual tax return. HMRC lists annual-return items including PAYE income, interest, dividends and pensions as in development. Check the listing and confirm support for your income sources before relying on Avona for your annual return.

Making Tax Digital

It’s what comes in.
Before costs go out.

Coaching fees, camp bookings and equipment sold to participants can all bring money into the business. Keep the complete sales records alongside venue and equipment costs.

Understand Making Tax Digital →

When does MTD apply?

Combined qualifying self-employment and property income, before expenses:

Over £50,000 in 2024/25
From 6 April 2026
Over £30,000 in 2025/26
From 6 April 2027
Over £20,000 in 2026/27
From 6 April 2028

Eligibility and exemptions matter. These are income thresholds, not tax-free allowances.

Check HMRC’s eligibility guidance ↗

From the work to your records

Clear records for your sports-coaching sessions.

Bring the evidence into Avona, review the suggested categories and check the figures before submitting. These three examples show the records behind your sports-coaching sessions, shared purchases and a holiday coaching-camp booking.

Illustrative records for a sole trader who is not VAT-registered. These are worked examples, not customer data or product screenshots. Check eligibility, business use and your accounting method before claiming costs.
What you bringHow you use AvonaWhat you check
£390 for your sports-coaching sessions
£95 spent on pitch hire and training supplies
Connect your bank or import the payment, then upload the invoice or receipt for pitch hire and training supplies. Review the income and the purchase as separate records.Keep £390 as the sale and the £95 cost separately. The £295 left after this cost is not turnover. Check that the spending is eligible for your business.
£100 mixed purchase
£80 for cones for paid coaching; £20 for equipment reserved for your own leisure sport
Upload the itemised receipt and review the suggested category. Identify cones for paid coaching separately from equipment reserved for your own leisure sport.Only the eligible £80 business portion belongs in business costs. Exclude the £20 personal purchase, and check that importing both the bank transaction and the receipt has not counted the spending twice.
£240 paid for a block of sessions
Payment received before all sessions take place
Keep the booking and payment evidence for a holiday coaching-camp booking. Reconcile the receipt with the bank entry and retain any later refund details.A prepaid block and its individual appointments are not separate sales to count twice. Apply your accounting method to payment timing; attendance alone does not show whether the client has paid.

Keep supporting documents alongside your figures, review business use and apply your accounting method consistently. HMRC: keeping business records ↗

The costs behind your work

Six expenses worth
keeping records for.

Examples for independent sports coaches. Claim only eligible business costs; mixed use, equipment and your accounting method can change the treatment.

  • Pitch or court hire

  • Training balls and cones

  • Coaching equipment

  • Booking software

  • Business insurance

  • Business advertising

One thing to watch

Separate coaching supplies from personal sport

Equipment used for paid coaching may also be used in your own leisure time. Keep a sensible record of its business use, rather than treating every sports purchase as a coaching cost.

HMRC: allowable business expenses ↗

Fit the admin around the work

A routine around your sports-coaching sessions.

Capture venue and kit receipts, bring booking records together and check payments across individual sessions, clubs and camps.

  1. Capture the supporting documents

    Upload receipts or invoices for pitch hire and training supplies. Keep the date, supplier and amount legible, and distinguish cones for paid coaching from equipment reserved for your own leisure sport.

    How document capture works →
  2. Reconcile your sports-coaching sessions payments

    Review each customer receipt against the work it covers. Keep the breakdown for a holiday coaching-camp booking available alongside the bank entry, so fees, refunds or timing differences can be explained.

    How bank review works →
  3. Review before you submit

    Review Avona AI’s suggested categories, check that your sports-coaching sessions income is complete, and remove duplicate or personal spending. Keep the evidence for a holiday coaching-camp booking ready for your annual-return review too.

Before you get started

Questions from independent sports coaches.

Does MTD apply to everyone in this profession?

No. This page covers independent sports coaches working as sole traders. Your start date depends on combined qualifying self-employment and property income before expenses, and any exemptions. Employment and limited-company work have different reporting arrangements.

Can I treat my own sports participation as a coaching cost?

Your personal sporting costs are separate from the coaching business. Keep a clear business purpose for claimed purchases and review equipment shared between coaching and leisure.

How do I record a holiday coaching-camp booking?

Example: £240 paid for a block of sessions (payment received before all sessions take place). A prepaid block and its individual appointments are not separate sales to count twice. Apply your accounting method to payment timing; attendance alone does not show whether the client has paid.

Which bookkeeping issue should I watch for?

Separate coaching supplies from personal sport. Equipment used for paid coaching may also be used in your own leisure time. Keep a sensible record of its business use, rather than treating every sports purchase as a coaching cost.

Can I keep using my existing spreadsheet?

Yes. Bring your sports-coaching sessions income records and evidence of pitch hire and training supplies into Avona using supported spreadsheet uploads. Check dates, categories, personal spending and duplicates against the original documents before you approve the records.

Do quarterly updates complete my annual tax return?

No. You still need the annual tax return and any relevant adjustments or other income. HMRC currently lists annual-return items including PAYE income, interest, dividends and pensions as in development for Avona. Confirm support for your own income sources and circumstances before relying on Avona for the annual return.

Built for the way you earn

Get your coaching paperwork into shape.

Choosing Avona

Your questions, answered.

Can I create customer invoices?

Yes. You can create customer invoices with Avona Pro.

What if I am VAT-registered?

Full VAT accounting is available with Avona Pro, so you can manage your VAT-registered business with Avona.

Can my accountant review my records?

Yes. You can connect your Avona account to your bookkeeper or accountant so they can review your records.

Can I use my phone on site?

Yes. Every feature has a mobile-friendly version, so you can manage your accounts from your phone while you are on the move.

Can I keep using my personal bank account?

Yes. Avona supports Open Banking connections and PDF bank statement uploads. You can clearly separate personal and business transactions to keep your business records organised.

Explore plans and pricing →
Avona Ltd acts as an agent of Finexer Ltd (FRN 925695). Open Banking services are provided by Finexer Ltd, which is authorised and regulated by the Financial Conduct Authority under the Payment Services Regulations 2017.SitemapDevelopment roadmap